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Is your establishment providing the best
service to guests? Is your
establishment a great place to work? |
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Our
Mystery
Customer
Program
will provide
you with an
outside
viewpoint of
an
individual
establishment.
We can also
provide you
with a
report of
employee
moral. |
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-
Customer
Service
-
Quality
of Food or
Drink
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- Employee
Performance
- Employee
Moral
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You
Cannot
Improve
What
You
Do
Not
Know |
| Learn
How
You
Are
Perceived
By
Your
Customers |
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Knowledge is key to your
success. With customers acutely sensitive
to how much they spend, a bad
experience can hurt opportunities
for repeat business.
Confidence in your restaurant
and your personnel has to be
a priority.
KSC Enterprises offers the
progressive thinking owners
and managers the ability to
learn about their
performance. We use the
customer service measurement
tool to help companies and
teams reach their full
potential. Our Mystery
Customer program effectively
allows clients to evaluate
their business. You will
have the ability to look
inward and discover all that
is good and not so good
about your operation. Our
services empower our clients
to help them capitalize on
their organization's
strengths and minimize or
eliminate their weaknesses.
KSC Enterprises offers a Mystery
Customer Program that
provides you with evaluation
reports on the performance of
different parts of your restaurant
and bar. Evaluations can include:
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Evaluations
Include |
- Over
All Appeal
- Cleanliness
(including
restrooms)
- Atmosphere
- Dining
Room
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- Bar
- Service
- Food
- Price
- Bartender/Server
Analysis
(including
theft)
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Your Benefits Are Increased
Profits
We believe the more
educated you are about how
your business is operating,
the more you will profit.
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Contact Us
Today
Learn How You Are
Perceived By Your
Customers
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Ever wonder what your customers
are really experiencing?
Our evaluations are
important to every size
business, including
franchise operations.
Ever wonder if theft is taking
place?
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80
percent of employees will
steal if given the opportunity.
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Merely "average" customer
service dropped customer
loyalty from 51 to 27 percent.
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Three-quarters of managers
said their customer service
was above average, but
58 percent of
customers rated their service
as average or below average.
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Over eight in 10 customers
who rated their service
below average said they
would not return.
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Negative customer service
experiences did not end
with the customer, either.
Nearly half of customers
shared their negative experiences
with friends and family.
On average, one tells 8.
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Each
year, restaurants lose as much
as 10 percent of their customers
due to service-related issues.
What is worse, a full 67 percent
of those customers who leave
do so because they perceive
the restaurant and managers
are indifferent to their needs.
According to research, restaurants
lose
HALF
of their customers every five
years. As little as a five percent
increase in customer retention
can increase profits by a whopping
75 to 95 percent.
While this percentage can
vary, the overwhelming increase
in profits is caused by three
major factors:
-
Lower
costs -- selling
to existing customers is
between five to fifteen
times less expensive (and
takes far less of your time)
than acquiring a new customer;
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More
referrals --
satisfied customers are
only too happy to refer
you to their friends and
colleagues, further reducing
the time and cost of landing
new business; and
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Greater
revenues -- every
time you lose a loyal customer,
you also lose the revenue
stream they generated until
you can find a new client
to take their place.
With the
Mystery
Customer Program,
you can gain the information
you need to discover what your
customers really think about
you, your company and your service.
Mystery Customer Program
evaluates your level of service
from the only perspective that
matters: your customer's. Using
the first step from our 4-Step
Optimal Service Performance
Model - Evaluate, Engage, Execute
and Evolve - we Evaluate the
"moments of truth" that occur
between your employees and your
customers, to uncover which
employee practices are contributing
to a positive customer experience
- and which are not.
Evaluation
- A complete written evaluation
of the service provided
by your team and over all
experience.
- Details on where your
team excels, and where more
work needs to be done.
- List of possible
theft issues.
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What
do your customers think
of the service
you provide?
- Merely "average"
customer service
dropped customer
loyalty from 51%
to 27%.
- Three-quarters
of managers said
their customer service
was above average;
but
58 percent of customers
rated their service
as average or below
average.
- Over eight in
10 customers who
rated their service
below average said
they would eat at
a different establishment
next time.
- Negative customer
service experiences
did not end with
the customer, either.
Nearly half of customers
shared their negative
experiences with
friends and family.
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