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96
percent of dissatisfied customers
don't tell you;
they tell 8 acquaintances.
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Many operations still do not have a
firm grasp on the value of customer
acquisition. A survey found that 83
percent of operations do not know the
cost of acquiring a new customer and 90
percent do not know the cost of a
customer complaint. Approximately
only 30 percent are measuring the
linkage between promise and customer
experience.
It cost 8
times more to get new customers than retain
existing ones. Now how important are
satisfied customers?
KSC Enterprises will review your
customer service and provide
you with an evaluation.
Mystery Customer Program evaluates your
level of customer service from the only
perspective that matters: your customer's.
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